More than The Social Network

Posted by on Oct 6, 2010 in Integrated Marketing Communication

With all of the hype about the recently released movie, it really has got me thinking about Facebook. The Social Network, a film about Facebook founder Mark Zuckerberg, is about how the site changed the life of its’ creator. But what about how Facebook has changed the world?

click to see: The Social Network Trailer

It started only six years ago. In 2004 the college undergrad built something that was used by Harvard students. Now, people from every generation are friending one another and becoming a fan of  their favorite hobbies. Facebook has 150 million users- including companies trying to attract the attention of these potential consumers, especially the elusive 18-24 demographic.  

Yesterday, I signed on to Facebook to find most of my girl friends posting statuses such as “I like it on the floor when I walk in the door” and “I like it on the kitchen table”. Curious, I googled it. It turns out that it was where they place their purse when they get home. Why? It was to raise awareness for October Breast Cancer Awareness Month. If every person that saw these implicit updates looked to see the cause of them, then imagine the reach Breast Cancer Organizations had.

Capitalizing on the amount of users Facebook has can mean more friends, yes, but it can also help to build an identity, increase brand recognition and ultimately, make money for businesses. Just ask Facebook, Inc. Their revenue is estimated at 1.28 billion dollars this year. So while it changed founder Mark Zuckerberg’s life- it’s worth considering how it has changed everyone else’s as well.

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