Sizing up the Super Bowl Ads

Posted by on Feb 12, 2011 in ComLead, Integrated Marketing Communication

The Super Bowl took place last weekend and from what I have been hearing, the commercials created more buzz than in the past few years.  According to Communication and Leadership Professor John Dahlberg, PhD, the commercials during the past 7 or 8 years have not been much to talk about, until this one.  There have been some car companies who have seen almost immediate success. Volkswagen has had 27 million views of their commercial for the 2012 Passat on YouTube. In the hours after the advertisement first aired, traffic rose 114% on the Passat website.

Chrysler introduced the new Chrysler 200 as “imported from Detroit”. According to Business wire, “Traffic for the Chrysler brand overall shot up 267% on Edmunds.com in the hours after the commercial aired, including a 1619% spike for the Chrysler 200.

With a 30 second ad costing an estimated $3 million dollars, these companies are hoping that these commercials make an impression and incite a conversation. The advertisements have continued to resonate with the U.S. population, going viral on YouTube, Facebook and gaining media attention. As people continue to tweet, text and talk about the spots seen during the game, it will be interesting to see if the discussion will impact sales this year.

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