Pin It! Pin What?

Posted by on Mar 5, 2012 in ComLead

The newest trend among many females is pinning. It is so popular that in February the website Pinterest saw a 103 million visits to its site. It is a site that allows its members to pin images, recipes, articles and images to their pinboards. Think of a virtual cork board. Those who follow the user can repin the image to share it with others. These repinned items are linked to the original source. This drives traffic to these unique sites. It is simple and provides a unique online experience that seems to encapsulate the power of word of mouth communication.

Bloggers and local businesses are taking notice. As Pinterest users pin images of clothing, photos and crafts, it drives other followers to these sites. With so many people visiting and participating on the website, imagine how this can help drive commerce to smaller, less unknown online destinations.

Although the site is still relatively new to the social media scene, it is rapidly expanding. Currently, it is the third most popular site behind Facebook and Twitter. That is why larger companies are getting on board too.

Companies like Gap are getting in on it by posting pinboards filled with their spring 2012 line and images of people wearing Gap clothing. Do you think that Pinterest should turn into a marketing item? Or do you think that is should be limited to what users share and contribute?

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