This November Walmart is asking everyone to go green, but not in the way you may be thinking.  Walmart’s Greenlight a Vet campaign encourages people to change a visible light in their home or office to green and keep it on as a symbol of appreciation and support of veterans. They are then encouraged to take a picture of the light and post it with the hashtag #greenlightavet in order to raise awareness.   It can be difficult to identify a vet once they are back home and out of uniform so the hope is that this campaign will create visible national support.


But why green? Green is the color of hope, renewal, and “well-being.” It also indicates forward movement. This can be translated into veterans moving forward and becoming valued members of our communities.


This initiative is just one part of Walmart’s larger plan to support veterans.  The Welcome Home Commitment launched on Memorial Day in 2013 and since then has lead to the hiring of more than 100,000 new veteran associates across Walmart stores.  More than 9,000 of those have been promoted.  Walmart took it a step further on Memorial Day in 2015 and announced that they would be extending their commitment to hire 250,000 by 2020.


It is great to see such a large corporate company supporting our veterans.  However there are some negatives regarding Walmart’s commitment that might make some critical of the company’s efforts.  This commitment only applies to veterans who have been discharged since Memorial Day 2013.  Therefore, any older recent veterans discharged between 2001 and 2012 are less likely to land jobs. These vets discharged before 2013 will be considered highly desirable based on training and experience.


It is unfortunate that Walmart decided to exclude veterans prior to 2013 from their program.  But, their pledge is currently the largest commitment to hiring veterans made so far by a single company.  While not every veteran may benefit from Walmart’s efforts they are definitely on the right track.  Now it is our turn to show our support and Greenlight A Vet for the month of November.greenlight a vet

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