ComLead Student Featured on Buzzfeed

Posted by on Mar 18, 2016 in ComLead, Integrated Marketing Communication

This past fall Communication and Leadership student Nina Pierino had her picture featured in the Buzzfeed article 21 Photos That Prove Anyone Can Rock A Pair Of Duck Boots. The picture was from her instagram which reflects her blog Blondesidestyle. In the Q&A below we learn about Nina’s goal to become a professional blogger and how the ComLead program is helping her along the way.nina

1) What is your concentration in the program? My concentration is IMC and I will be graduating in the spring

2) What is your long term career goal, i.e. where do you see yourself in 5 years? My long term career goal is to work in digital marketing. Blogging started as a hobby and has become a passion of mine. I also am fascinated by social media and how it has changed the world of marketing. If I can make a career of blogging, that would be the ultimate goal for me!

3) How do you feel this program will help you achieve that goal? This program has helped me in so many ways. The IMC classes I have taken really have given me the technical knowledge I need, and I can apply the material I have learned in the classroom to my blog and learning how to market myself in the social media world.

4) Can you tell us in a quick sentence or two about your capstone project? My capstone project is looking at involvement and whether or not high or low involvement on a blog site has any effect on purchase intent and perceived risk when a consumer is looking to purchase a product online

5) How will you use this information to further you in your own blogging career? I love that my project has aligned so closely with my personal goals. The fact I am looking at something I am passionate about definitely helps the entire process along. Hopefully when I get the results, I will see a positive correlation between involvement in a blog site and purchase intent, and lowering the amount of perceived risk a consumer has when making a purchase. This information will be useful as I try to continue my aspiring blogging career.


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