Millennials: The Leading Force Behind The Resurgence Of Old Technologies

Posted by on Oct 18, 2017 in ComLead, Integrated Marketing Communication

The resurgence of old technologies in today’s age has only been increasing within the last decade. We have incredibly complex smartphones that can store thousands of professional quality photos, yet people are still buying instant cameras. And not just people, but predominantly millennials.

Millennials are the fascinating generation that have been growing up alongside technology since the late 80’s to 90’s. For us, new technological advancements were a part of coming of age. We just happened to always be at the right age market for every new creation.

Why then, if we are so on ball with technology and the ultimate utilization of it, are millennials the ones leading the upsurge in vinyl and instant film sales?

As David Sax of the L.A. Times stated, it isn’t nostalgia that has brought these old “obsolete” technologies back on the market. How can 15-25 year olds possibly “miss” the sound of a vinyl record when the majority of their parents didn’t use one at home anyway? Likewise, they remember the transition from Kodak to digital to smartphone cameras, but most do not remember the use of instant film.

If it isn’t nostalgia then maybe it is just the simple fact that the use of these older technologies grounds us. You can take a hundred pictures of the sunset, edit them, and lose them in your phone’s iCloud to turn up on your Timehop memories four years later. Or you can get one perfectly “flawed” instant picture of the sunset that might develop too bright or too dark but might just be your favorite of the entire bunch.

The ability to download any album in seconds via streaming apps, usually for free, has somehow made us value the ability to hold just one album in our hands. It isn’t that we miss the old ways, it is that those old ways are so new to us that they bring us home. It’s easy to lose yourself in Spotify’s ready playlists and the depths of our phone galleries, but it is just so nice to be able to hold one unfiltered picture or one album littered with scratches, that it is essentially a revolution in itself.

These little imperfections take us out of this digital age where flaws are exterminated instantly, and lets us enjoy something that we can’t fix.

Devon Bradley, M.S. Communication & Leadership 

One Comment

  1. Also, when you play a whole album, you get to hear tracks you might never have loaded on a spotify list

Leave a Reply

Your email address will not be published. Required fields are marked *